Angelina Jolie is in the spotlight again, this time as the face of Tom Ford Beauty's new "Runway Lip Color" collection campaign. Her beauty and charisma make the campaign special and confirm the standing of both the brand and Jolie in the world of luxury and elegance. The "Runway Lip Color" collection, whose flagship shade is the bold red "16 Scarlet Rouge", carries a message of strength, grace and self-expression that everyone can interpret in their own way.
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The campaign: a symphony of style and substance
The collaboration between Angelina Jolie and Tom Ford Beauty is more than an advertising campaign: it is a story about colour and courage. The campaign was shot by acclaimed fashion photographers Mert Alas and Marcus Piggott, who set out to capture Jolie's distinctive femininity and strength. The red lip shade "16 Scarlet Rouge" shows how well a classic red can make every woman stand out.
Tom Ford Beauty chose Jolie deliberately: she became the brand's first celebrity face in a beauty campaign, and she symbolises modernity and artistry. The campaign visuals feel like mini films, with every image telling its own story. This approach creates an artistic and intimate atmosphere that fits perfectly with Tom Ford's cinematic vision and beauty concept.
A closer look at the "Runway Lip Color" collection
The "Runway Lip Color" collection is a real treat for makeup lovers. The focus is not only on bold and elegant colours but also on a carefully considered formula.
– The collection includes 18 shades, ranging from understated beiges to chic reds.
– The range features 10 much-loved classic shades and 8 completely new additions.
– The lipsticks contain a special moisturising complex that keeps lips hydrated and comfortable throughout the day.
Tom Ford has once again proved that luxury cosmetics do not have to choose between beauty and care: the two can coexist in harmony. In addition, the formula of the "Runway Lip Color" lipsticks delivers rich, long-lasting colour that does not fade quickly. So the product is not meant only for photo shoots but also for everyday wear.
Cinematic elegance: a tribute to feminine beauty
Tom Ford's career in film, including his movies "A Single Man" and "Nocturnal Animals", has left a clear mark on his work. The same can be said of this campaign. The campaign videos draw viewers in with mesmerising visuals and dramatic shots. They make you forget for a moment that you are watching an advertisement, and let you be carried away by a beautiful story of confidence and beauty.
Angelina Jolie's presence gives the project extra depth. An Oscar-winning actress with countless other awards to her name, she knows the power of visual storytelling well. Her contribution gives the campaign a unique and cinematic feel.
Angelina Jolie: the perfect muse
Angelina Jolie's work in both the film industry and humanitarian causes makes her the perfect choice for a Tom Ford Beauty campaign. As an advocate for women's rights and an internationally recognised philanthropist, Jolie represents the versatility and inspiration of women that Tom Ford himself seems to want to highlight.
Jolie's grace and strength shine through in every frame of the campaign. Her role goes beyond what meets the eye, though: her story of confident femininity and determination inspires many.
Tom Ford Beauty: a new era of innovation
Tom Ford Beauty, which belongs to the Estée Lauder group, has always been a step ahead in beauty innovation. A new chapter has also begun at the Tom Ford fashion house: in 2024 Haider Ackermann became its creative director, bringing fresh perspectives and progressive ideas. The "Runway Lip Color" campaign proves once again that Tom Ford is a symbol of luxury and modernity.
The lip colours featured in the campaign are not just products but an ode to history, creativity and individuality. Every woman who wears this collection becomes part of that story. You can experience Tom Ford's luxurious world through fragrance as well: see ESSENSA's Tom Ford selection or read our article Tom Ford perfumes: a guide for women.
Frequently asked questions (FAQ)
When was the "Runway Lip Color" collection launched?
The collection and campaign were unveiled on 3 September 2024.
Does the lip colour used in the campaign suit all skin tones?
"16 Scarlet Rouge" is a universal red that suits a very wide range of skin tones and works for both everyday and festive looks.
How long do "Runway Lip Color" lipsticks last?
According to Tom Ford Beauty, the special formula delivers rich, fade-resistant colour that stays well throughout the day.
Summary
The collaboration between Angelina Jolie and Tom Ford Beauty in the "Runway Lip Color" campaign is something extraordinary. It highlights beauty, strength and elegance, and invites all women to enjoy their own individual beauty. More than just a campaign, it is a reminder that beauty knows no boundaries: it is unique in every person. If you would like to experience Tom Ford glamour in fragrance too, read the article Top 10 Tom Ford perfumes or explore our cosmetics selection.



