Issey Miyake is known for an innovative spirit and creativity that show in both fashion and perfumery. With the men's fragrance Le Sel d'Issey, released in 2024, the brand surprised once again. The scent is inspired by salt – an element that is both simple and powerful. It reflects the essence of contemporary masculinity while staying close to nature and full of energy.
Table of contents
Concept and inspiration
Behind the name Le Sel d'Issey lies a deep meaning that connects the purity of salt with the power of nature. With this fragrance Issey Miyake tells a story of the balance of the earth and the strength of the oceans, weaving these qualities into a contemporary vision of masculinity.
L'Eau d'Issey Pour Homme, introduced in 1994, was an iconic fragrance of its era that put water in focus. Three decades later, Le Sel d'Issey turns its gaze to the primal, energising essence of salt. It symbolises something primal and timeless, while recalling the freshness of the ocean and nature.
Creating the fragrance
The creator of Le Sel d'Issey, Givaudan perfumer Quentin Bisch, has composed a fragrance that combines a variety of natural elements and radiates calm and strength. After the fresh opening of a salt accord and ginger, the following unfold:
- Laminaria seaweed, which brings out the essence of the ocean. Its watery, salty note gives the fragrance depth and underlines its uniqueness.
- Natural vetiver, which adds a woody, earthy feel and ties the fragrance harmoniously to the land.
- Oakmoss, which adds softness and a pleasant herbal depth, recalling the vitality of the earth.
- Upcycled cedarwood – an ingredient obtained from wood shavings left over from the furniture industry, which underlines the fragrance's sustainable nature and gives it a cosy, reassuring undertone.
These ingredients take us on a journey to the primal power of nature, reflecting both freshness and masculine depth. If you enjoy fresh seaside fragrances, you will find similar recommendations in the article Summer freshness: the best men's summer fragrances for 2025.
Sustainable design
Issey Miyake is known for its respect for nature, and Le Sel d'Issey continues this legacy. The bottle design is minimalist and elegant, in keeping with Miyake's creative philosophy.
The bottle was designed by Tokujin Yoshioka and is made partly from recycled glass. The Le Sel d'Issey bottle is also special because it is the first refillable perfume bottle in the Issey Miyake men's range. This approach supports the brand's sustainability goals and mindful use of resources.
In addition, 95% of the perfume's ingredients are of natural origin, which shows an even greater commitment to respecting nature and protecting the environment.
The presentation in Tokyo
Le Sel d'Issey was presented in Tokyo with a special exhibition centred on installations by Tokujin Yoshioka. They emphasised the fragrance's uniqueness and its connection to salt, while reflecting the minimalist, nature-inspired aesthetic of the Miyake brand.
Salt, which is often perceived as simple and taken for granted, was shown in this presentation in all its beauty and depth. The exhibition brought the philosophy behind the fragrance to life and gave visitors the chance to connect directly with the essence of Le Sel d'Issey. For more on Japanese fragrance culture, also read the article The Japanese youth fragrance revolution: a new form of self-expression.
The brand's philosophy
Issey Miyake has always stood for creativity and meaning. Through Le Sel d'Issey the brand encourages us to think about the beauty of simplicity and authenticity. At the heart of Miyake's philosophy are:
- meaningful fragrances that tell a story and invite the wearer to connect with nature and the senses;
- hope and positivity in nature, in design and in everyday life;
- sustainability, that is, responsible production and use of resources;
- harmony between simplicity and functionality, offering value that is both stylish and practical.
Frequently asked questions
What makes Le Sel d'Issey different from other men's fragrances?
Le Sel d'Issey is based on salt – a source of inspiration rarely used in the fragrance world. It also emphasises sustainability and closeness to nature, both through its ingredients and through its design.
How does the refillable bottle work?
With a refillable bottle you can buy refills, which reduces environmental impact and waste. It is easy to use, and replenishing your favourite fragrance becomes more convenient.
How do I find the right men's fragrance for me?
If you are looking for a fresh and woody fragrance, browse ESSENSA's selection of men's perfumes and read our guide How to find the right perfume for your man.
Is the fragrance suitable for everyday wear?
Yes, Le Sel d'Issey suits both everyday wear and special occasions – it is light enough to fit any situation.
Conclusion
Le Sel d'Issey is more than just a men's fragrance – it is a contemporary story that combines the primal energy of salt with the sensitivity of the modern man. It respects nature and embodies the brand's philosophy in an elegant and meaningful way. Quentin Bisch's mastery and Tokujin Yoshioka's sustainable design invite both body and mind on a journey towards nature and a deeper understanding of oneself.
